Melbourne Uni putting the pink spotlight on breast-cancer research for Estee Lauder Companies Global Illumination 2008
Media Release, Tuesday 23 September 2008
This October, Australia will glow pink throughout Breast Cancer Month to raise awareness of the National Breast Cancer Foundation’s (NBCF) annual Pink Ribbon Campaign. For the first time in the event’s seven year history, Australian universities will be illuminated to represent the critical role of research in increasing our understanding of breast cancer.
There is a photo opportunity at the University of Melbourne on Tuesday 23 September when the Ian Potter Museum of Art façade sculpture ‘Cultural Rubble’ (1993 by Christine O’Loughlin), will be illuminated in preparation for the official launch of the event on Wednesday 24 September (It is anticipated that the best photos will be available at at dusk or nightfall.)
Ms Sue Murray, NBCF CEO explained the campaign’s new direction, saying: “Global Illumination has always been a unique way of raising awareness of breast cancer among the community. Illuminating the universities acknowledges that ongoing, sustained research is what holds the key to unlocking the mysteries of this devastating disease, which claims the lives of more than 2,600 women and 95 men in a single year.
“Australian universities and research institutions are producing world class results in breast cancer research. This is a wonderful opportunity to highlight those results to the broader community, and encourage their continued support,” Ms Murray said.
The Global Illumination event was initiated by the Estee Lauder Companies to light significant landmarks and monuments around the world pink – from Niagara Falls, to the Torre di Pisa in Italy, to Table Mountain in South Africa, to the Sydney Opera House – raising vital funds for research into the prevention, detection and treatment of breast cancer.
Australia has participated in this program since 2002, illuminating the Sydney Opera House, the Harbour Bridge and Australia Square in Sydney, the Exhibition Buildings, Federation Square and the Crown Casino precinct in Melbourne and the Storey Bridge and the City Hall in Brisbane.
A red carpet fundraising event is held in each city to coincide with the illuminations.
For more information about Estee Lauder Companies Global Illumination, and to purchase tickets for the events, visit www.globalillumination.org.au
About the National Breast Cancer Foundation
The NBCF is the leading community-funded national organisation in Australia raising money for research into the prevention, detection and treatment of breast cancer. Since the NBCF was established in 1994, over $44.5 million has been awarded to Australian-based researchers across every state and territory, to improve the health and wellbeing of those affected by breast cancer.
Enquiries:
Katherine Smith, University of Melbourne Media Unit (0402 460 147 / 8344 3845)
Editors notes
Confirmed Australian icons that will be illuminated pink throughout October include:
ACT: University of Canberra, Parliament House, Old Parliament House, Questacon, The Carillon, National Library, actewAGL Building
NSW: University of Sydney, University of Western Sydney, University of NSW, University of Wollongong, Flagstaff Lighthouse – Wollongong, Breakwater Lighthouse – Wollongong
NT: Charles Darwin University
QLD: University of Southern Queensland, Griffith University, Brisbane City Hall, Point Cartwright Lighthouse, Cairns Jockey Club
SA: Flinders University, University of Adelaide, University of South Australia
TAS: University of Tasmania, Drysdale Institute TAFE, Albert Hall – Launceston
WA: University of Western Australia, Edith Cowen University, Curtin University, Kings Park, Burswood Casino, Cable Beach Club Resort, Port Hedland Water Tower, Wongan Hills Water Tower, Bell Tower, City of Kalgoorlie-Boulder Town Hall, Guildford Hotel
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